Unit 8 Assignment: Final Project Part II:Social Media Plan Read assignment throughly. This is the plan not the analysis. Due Date: 11:59 pm EST Thursday o

Unit 8 Assignment: Final Project Part II:Social Media Plan Read assignment throughly. This is the plan not the analysis. Due Date: 11:59 pm EST Thursday of Unit 8
Points: 100

Overview:

Using the data and findings from the Social Media Plan Analysis, write an operational
plan for using social media to communicate with a targeted community for your chosen
emergency response agency.

Instructions:

• Create an operational social media communications plan based on previous

analysis using the provided template.

Requirements:

• Complete the Social Media Plan form.

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

EMH280 – Crisis Communication &
Social Media

Final Project Part II: Social Media Plan

Evaluation Rubric for Social Media Plan Assignment

CRITERIA Deficient Needs
Improvement

Proficient Exemplary

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Introduction The introduction
is not present or
does not focus
on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
is limited in its
focus on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
focuses on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
focuses strongly
on the
importance of
social media
presence and the
comprehensive
plan.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Objectives Almost none to
none of the
Objectives are
accurately
aligned with the
larger strategy
and may not
include both
short and long
term Objectives.

Some of the
Objectives are
accurately
aligned with the
larger strategy
and may include
some short and
long term
Objectives.

Most of the
Objectives are
accurately
aligned with the
larger strategy
and includes
both short and
long term
Objectives.

All Objectives are
accurately
aligned with the
larger strategy
and includes
both short and
long term
Objectives.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Social Media
Team
Information

Staff members
are not
designated, their
role is not
outlined and
does not make
sense.

Some of the staff
members are
designated, their
role is partially
outlined but may
not make sense.

Many of the staff
members are
designated, their
role is outlined
and makes
sense.

All of the staff
members are
designated, their
role is clearly
outlined and
makes sense.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Social Media
Team
Resources

There are no
details provided
on resources
used to support
the plan and
management of
the platforms.

There are limited
details provided
on resources
used to support
the plan and
management of
the platforms.

Most of the
resources are
outlined to
support the plan
and management
of the platforms.

All of the
resources are
clearly outlined to
support the plan
and management
of the platforms.

0 – 7 points 8 – 10 points 11 –13 points 14 points

Platforms
and
Audience

Platforms and
audiences are
not well thought
out and does not
contain detailed
information.

Platforms and
audiences are
thought out and
contains some
detailed
information.

Platforms and
audiences are
thought out and
contains many
pieces of detailed
information.

Platforms and
audiences are
well thought out
and contains
detailed
information.

0 – 7 points 8 – 10 points 11 –13 points 14 points

Content
Strategy

Content strategy
is non-existent.

Content strategy
is not well
thought out.

Content strategy
is thought out.

Content strategy
is well thought
out.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Community
Interaction
Guidelines

Guidelines are
not clear or are
not present and
are not well
thought out.

Guidelines are
sometimes clear
but may not be
well thought out.

Guidelines are
mostly clear and
fairly well thought
out.

Guidelines are
clear and well
thought out.

0 – 6 points 7 – 9 points 10 – 11 points 12 points

Social Media
Metrics

Metrics are not
outlined for each
platform.

n/a n/a Metrics for each
platform are
outlined.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Clear and
Professional
Writing and
APA Format

Errors impede
professional
presentation;
guidelines are
not followed.

Significant errors
that do not
impede
professional
presentation.

Few errors that
do not impede
professional
presentation.

Writing and
format are clear,
professional,
APA compliant,
and error-free.

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