Strategic Marketing Business & Finance homework help

Company Apple:

Choose one of the products or services and analyse the current competitive strategies and marketing mix (4 P’s). Suggest future opportunities in terms of product line extensions and/or new product development, the competitive strategy that will be followed and the applicable marketing mix. Identify the impact that will have on internal resources.

Title, executive summary, body of work, summary, references.

  • Wordcount: 2500
  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography must be in Harvard’s citation style.

BCO211 Strategic Marketing Task brief & rubrics

Assignment 3

Task

Individual Task

Analyse the customer offering (competitive strategies and marketing mix) and suggest future opportunities and the impact it will have on resource
requirements.

Continuing with the company or brand that you selected for Assignment 1, choose one of the products or services and analyse the current competitive strategies
and marketing mix (4 P’s). Suggest future opportunities in terms of product line extensions and/or new product development, the competitive strategy that will
be followed and the applicable marketing mix. Identify the impact that will have on internal resources.

Your table of contents should include:

Title, executive summary, summary from Assignment 2, body of work, summary, references.

The task should be completed as a professional report and submitted (uploaded) in pdf format.

Formalities:

• Wordcount: 2500
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: 9 January 2021 by 23h59 – Via Moodle (Turnitin).

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: Analyse and forecast the future needs for resources in the internal environment of corporations.

Rubric

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &

Understanding
(20%)

Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.

Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.

Student understands the
task and provides minimum
theory and/or some use of
vocabulary.

Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.

Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
class.

Student applies mostly
relevant knowledge from
the topics delivered in
class.

Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.

Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.

Critical Thinking
(30%)

Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.

Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.

Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.

Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.

Communication
(20%)

Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

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