Literature Review Submit a paper that is a review of the literature of academic/scholarly and professional knowledge/articles that are relevant to the spec

Submit a paper that is a review of the literature of academic/scholarly and professional knowledge/articles that are relevant to the specific topic selected (within the broader context of factors affecting passing along/sharing viral video advertising).

  • An introduction that defines viral advertising; presentation of your specific topic for investigation; a justification for studying this topic–why it is important to research it; what are the possible implications for marketers/advertisers/brands/communicators
  • The literature review (better to divide it into subheads)
  • Conclude your literature review with possible directions for future research in your selected topic.
  • APA style should be used throughout the proposal (in-text citations) and the reference list.
  • Use sources from assignment 2 
  • I will attach a template and sources and assignment 2 for reference 

double spaced 12 pts., Length: 10 pages  (excluding reference list). Format your paper (in text citations, reference list, title and subheads) in APA style.

When writing your literature review, always keep in mind the specific topic you selected to explore/investigate (see your paper of Assignment II for a refined version of your selected topic). Make sure you review literature/research that is relevant to the topic and helps explaining and developing it.




Catchy Part of the Title Goes Here: More Specific Part of Title Here

Your Name


Write a concise summary of the key points of your research. (Do not indent.) Your abstract should contain at least your research topic, research questions, participants, and methods. You may also include possible implications of your research and future work you see connected with your findings. Your abstract should be a single paragraph double-spaced. Your abstract should be between 150 and 250 words.


This section should contain a preview of what your paper is about. The introduction presents the problem that the paper addresses. In an Introduction, you will: create interest; provide necessary background information; identify your main idea; and preview the rest of the essay. As mentioned in class, you will want to “set the stage” (Sears, 2015) for the rest of your paper.

After setting the stage for your paper, you will include a “rationale” here. Remember that this will provide the reason why it is important to study your subject. As mentioned in class, you can break this down into three areas of “rationale”: Research, Media, Personal Experience. This Introduction and Justification section of your paper should be approximately 2-3 pages. None of this paper should be in First Person.


Here is where you discuss at least two studies that examined your subject. You would include information about the study (Jones, 2015) and how it relates to your Research Question/Hypothesis. Remember to properly cite in-text (Hubbard, 2014).


In this paragraph, you would include the information from your Justification assignment that discusses something in the news or pop culture that may relate to your Research Question/Hypothesis. Some interesting subjects that could add support to your paper that could be listed here may include: Movies, Books, TV shows, News items, etc.


In this paragraph (remember that these three are only suggestions and can be in any order if you choose to use them), you will provide your own experience with this subject and why it supports your Research Question/Hypothesis. You will not use first person language. Instead, you would say, “This researcher has had personal experience with X”.

Therefore, due to the fact that (put your information on research here), (put key rationale from Media here), and (put key reasons from your personal experience here), the following will be posed:

RQ: This is where you will type your research question in a very basic form.

H: This is where you will restate your research question in a prediction/statement form.


In this section, you will provide a “review” of the “literature” (aka, your research studies you used for your Annotated Bibliography. Provide a brief (perhaps three sentence) overview of the areas of research you will be focused on here. Introduce your subject and remember that you will need a minimum of 10 sources discussed. You will use the chart we worked on in class to create your headers.

Broadest Theme

Here is where you will tie together (synthesize) the research studies that relates to your broadest theme. Remember that for many of you, this would be communication. Be sure to properly cite the authors (Author, 2006). If you use direct quotes, you must include the page number (Author, 2002, p. 36). Remember to end your first theme section with a transition sentence that gets us ready for the next theme. In other words, link the paragraphs together.

Next Broadest Theme

You will discuss the research studies that are related to this theme. Remember we put your 10 research studies into different “theme” categories (Sears, 2015) in class using the chart/worksheet. Remember that this Literature Review synthesizes the studies you found. You will not provide the information in an “annotated bibliography” format, where you explained the studies in order of author. Rather, you will provide the information in order of “theme” or “subject”. Remember to include that transition sentence here, linking this paragraph subject to the next.

Specific Theme

You will provide at least three themes/subjects for your topic/thesis. One way to categorize is to move from most broad to specific, which is what we discussed in class. One final tip is to be sure to use minimal direct quotes.

Provide a “transition” paragraph that “sums up” what you have written here. This may sound like your first paragraph of this section, and that is fine. Whereas in your first paragraph, you told us what you were going to tell us, in this final paragraph, you will tell us what you told us. You will also provide a final sentence that transitions to the “Method” section. As a final reminder, this entire assignment will be 10-12 pages, excluding the reference pages.


This is the final part of your paper and will explain how you will get the information that will answer your Research Question and test your hypothesis. You may do a survey, experiment, interview, etc. You should read the instructions for Assignment 5 in order to complete this section. Depending on which method you choose, you will provide the information here. This may include such items as: participants, procedures (how you are going to administer the test), and a sample of the questions you will be asking. This section alone should be approximately 2 pages in length.


Contributors’ names (alphabetized) (Last edited date). Title of resource. Retrieved from http://Web address for

OWL resource

Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A. (2010, May 5).

General format. Retrieved from

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