what is a SWOT analysis? What is competitive intelligence? how might you use competitive intelligence to help with a SWOT analysis?
Chapter Exercise.html
- Based on the text and supplemental material, what is a SWOT analysis?
- What is competitive intelligence? As a manager, how might you use competitive intelligence to help with a SWOT analysis?
- Find a SWOT analysis for a real company and identify one of the threats. Discuss a strategy or plan that you as a manager might adopt to address the threat identified. For ideas, you might see the following sources:
https://mktoolboxsuite.com/swot-analysis-examples/
https://www.marketing91.com/swot-analysis-chick-fil-A/
https://www.marketing91.com/swot-analysis-of-airbnb/
