EC This chapter is about Disney’s classic marketing and listing of Star Wars IP. No one would deny that “Star Wars” is an “IP treasure”. It has been 40 ye

EC This chapter is about Disney’s classic marketing and listing of Star Wars IP. No one would deny that “Star Wars” is an “IP treasure”. It has been 40 years since the first Star Wars movie was released. To this day, this series is still advancing with the times; at the same time, it is constantly tracing its own Source, continuing to “dig treasure” in the early characters. As the initial “engine”, how was the first “Star Wars” created? Can Hollywood replicate its myth? After reading the content of this chapter, I have my own judgment. Since selling Lucasfilm to Disney, George Lucas has never shied away from his refusal to participate in the creation of the new “Star Wars” film. To sum it up in one sentence, it is too hard, too brain-consuming, and too much pressure from public opinion. George Lucas is not a weak man, he is just a smart man. He used his own power to develop the creative ideas that he got occasionally into a grand IP that affects generations of people. We only need to look at the original draft of the “Star Wars” movie to know what Lucas paid for. From the creation process of “Star Wars”, we can see how George Lucas integrates Eastern philosophy with classical mythology and future science fiction; it also witnessed the birth of a great product, and what kind of hard work it takes to polish. In terms of Star Wars, “Star Wars 7” has become the pinnacle of the series, especially the US$900 million+ performance in North America, which is afraid that it will be an insurmountable mountain for a long time. And “Star Wars 8”, “Star Wars 9” and “Rogue One” have achieved 1 billion+ level in the world, and they are worthy of being the number one IP in the United States. The acquisition of Lucasfilm is obviously for one purpose-to win the US national IP “Star Wars.” After the marriage of the two, it really made a major market breakthrough, the first work “Star Wars 7” is a record-breaking existence. Although the just-released “Star Wars 9” encountered double Waterloo in word-of-mouth and box office, with its solid foundation, it still exceeded $1 billion.

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