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BCO 217 DIGITAL BUSINESS Task brief & rubrics

Task (Assignment 3)

NOTE: Individual Assignment

As a final project for the course, you are asked to come up with a plan for transform a traditional business into a digital one using any of the technologies,
platforms and strategies seen throughout the subject. You need to pick one (1) existing firm that has yet to implement any digital aspects to its business model
and start building a plan for it.

Among the details you need to cover within your plan are the following (but not limited to):

• What is the business model of the company?
• Describe the industry, segments, competitors, and suppliers these firm deals with.
• Which product or business line would you propose to be transformed?
• Conduct a brief SWOT analysis of the current state of the digital presence of the firm.
• Which are the current distribution channels and which ones will be the new channels when transformed?
• Describe how will the firm deal with the management of Customer Relationships.

Formatting specifications:

• Delivery format: PDF file
o It can be submitted in forms of a PPT presentation/dossier or a Word document.

• Wordcount: 2000 Words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Sunday, January 16th, 2022, 23:59 CEST.

Weight: This task counts as a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business
• Outcome 2: analyze the development of competitive advantage through digital technology
• Outcome 3: identify current trends and technology in digital businesses.
• Outcome 4: understand how digital technologies can be integrated within business.


Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &


Student demonstrates
excellent understanding of
key concepts on Digital
Business implementation
and industry analysis using
vocabulary in an entirely
appropriate manner.

Student demonstrates
good understanding of the
task and mentions some
relevant concepts but
lacked professionalism in
the implementation of the

Student understands the
task and shows minimum
effort to use technical
vocabulary and terms.

Student understands the task
and attempts to answer the
question but does not
mention key concepts nor
uses technical vocabulary.

Application (30%) Student applies fully
relevant knowledge from
the entire course,
highlighting a link between
the different topics.

Student mostly applies
relevant knowledge from
the topics covered
throughout the course, but
a lack of detail was

Student applies some
relevant knowledge from
the topics covered
throughout the course, but
a misunderstanding in
some of them was evident.

Student applies little relevant
knowledge from the topics
covered throughout the
course, and a clear
misunderstanding of them is

Critical Thinking

Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors
using additional sources.
Showing proactiveness and
willingness to add value to
the task.

Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references,
but limited to the ones
already discussed in class
or offered in the task brief.

Student provides some
insights but has either not
been able to add their
personal point-of-view.

Student makes little or no
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.


Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck.

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are

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