Book Summary Friday,
Latest News in Arkansas Festivals and Events Association
The latest updates
Through the year of 2020 we were hit
internationally by the power of an invisible
enemy. Something that weakens or tries to
harm something or someone by being
concealed from sight. This invisible enemy
is known as COVID-19.
“You don’t just think outside the box, you
don’t even know there is a box” this to me
makes we think that we are so familiar to
living in the same box then poof our
familiar box is just gone.
COVID-19 is a virus that has awoken our
nation and changed our lives radically. This
virus has become a physical, mental, and
health battle for many. It is our job to RISE
Up and FIGHT ON against it.
We aren’t defeated we are what they call
Survivors. Anything thrown at us we will
overcome. Perhaps, COVID-19 is morally
distancing us but important to unify
ourselves to keep on keeping on in the fight
against this infectious disease.
Rock City Outfitters
Designing a Successful Event – Ryan Ritchie
When starting the design process, you must
think to yourself who are you designing for?
Whether that be inspired based upon the
theme, location, or even hosting a design
contest to get publicity and crowd
Something people often thing when
designing a shirt is keeping it as cheap as
possible. Instead don’t go for the cheapest
shirt available choose a better garment. One
that will have people leaving your event
thinking this is a high-quality shirt. For
instance, I attended an Arkansas Governor’s
Conference and I bought a sweatshirt and
continuously wear it all the time.
What is something that really draws in
people and generates excitement? Something
that is free especially clothing, I mean it at
least does me. Okay, maybe it does Swest
So, when it comes to your merchandise you
need to make that dough. In ways to do so
you could always offer discounts to pre-
orders/large orders. Partnering with local
businesses to sell you designs and split the
prophet. Or being creative going to vendor
Playing with a variety of products teases the
crowd because they think that you can
make any kind of design on any material.
Whether that be a shirt, fanny pack, bobble
head, and especially the most popular item
this year face masks.
Continuing the excitement, setting up old
merchandise from previous years makes
people think they are getting a one-of-a-
kind deal. Have a hashtag and have people
tag your place of business to get word out
that you can do custom designs.
Wash your hands, Wear your mask, Watch your distance!
Best T-Shirt Award
For the year 2020
Our Sponsor for this Session
What to expect!
Presenter Tammy Pope
Beetles at the Ridge Jorn Holt Arkansas Craft Guild
This shirt was designed to commemorate
an anniversary. The irony in the shirt was
that beetle were wearing masks to
remember the year of COVID-19.
Fairfield Bay Marina right off the Geers
Ferry Lake. Offering spectacular
experiences whether that be fishing,
swimming, or cruising along the water.
Here to exaggerate on her own personal
business, vendor showcases, highlight on
products. Ultimately, she going to talk
about her personal experience.
Friday, February 5, 2021 NEWS TODAY Issue #21
Attracting & Retaining Artisan Craft Vendors
Arkansas Craft Guild – Tammy Pope
When attending a vendor showcase, you
need to think what set me apart from
everyone else. This is known as event
identity what kind of show are you? Are
you a resale, manmade, or a combination?
Some things to consider when displaying
what you produce is to think about what
will draw the crowd to my booth? Think
about highlighting specific products that
are popular or people haven’t heard of.
Maybe even try displaying information in
Walking by a booth in the mall I am
specifically drawn to places that have
activate my five senses. Especially things
that get my taste buds acting up. I am a
sucker for sweets so if you have free
samples of a specific product people are
willing to always try it then potentially buy.
As far as making a living, Tammy is a
maker made vendor she has to take in
consideration what her customers but
staying true to her company values.
She must find support for her small
business, so she attends vendor showcases
to get people familiarized with her product
line and what she has to offer. So, at these
vendor showcases she needs to make her
self-known and a true hotspot for people
to come look at her booth.
Ways of doing that are having a quality
showcase, a great venue, a balance of
product, and willing to buy customers.
To be applicable for showcases you have
to pay for a price for what you want out of
it whether that be paying more for a spot
up front so guests can see you or taking a
Meaning you may not get accepted to every
vendor showcase but no does not mean
forever. A good and organized promoter
will always look for a clear, concise,
selective, and fair bunch for their vendor
showcase. For example, people do not want
a ton of the same booths.
The Gravel Yard
A group of people who have a love for
bluegrass music. In recent measures they
have formed a band whose members are
Aaron Farris, Gresham McMillan, Mary
Parker, Matt Clampit, Titus Turner,
Turner Atwell, and Cliff Prowse. The are
all musically and equally inclined on a
variety of instruments and diversity in
In the band they have every instrument
consisting of the banjo, mandolin,
acoustic guitar, bass, violin, harmonica,
A little bit of cool information everyone
in the band is right here from the Natural
State. The band had gotten its name from
playing the square of Mt. Home. It was
picked out by some of the fans. Talk
about true fanatics.
In any kind of event there is a possiblility it will face some severe conditions, last year in Cass’s event management
class Jerry’s Drive thru dog treat event we faced a lot of wind.
Inclement weather Plans
Weather Me This – Chellie Longstreth
With there being multiple discussion
leaders in this round table discussion. I
really wanted to focus in on what Chellie
Longstreth has to say.
I loved what she had prepared for when
spontaneous weather changes happen.
Always being prepared for anything to
happen. When hosting an event, you
always need a backup plan and then
another plan to your back up plan.
Things to consider are the different types
of weather, who is all attending your
event, and to enjoy the weather at your
event no matter what.
Say your event is the middle of Arkansas
heat and people have decided to bring
their dogs to your outdoor concert. You
need to have doggie poop bags, water
bowls, or treats because even animals are
a guest at your event.
Friday, February 5, 2021 NEWS TODAY Issue #21
Just like the song lyrics to Scottie
McCurry “Time went by the clock don’t
stop”, you must keep moving forward and
thinking of new ideas to keep your
business going and yourself occupied.
Dan is continuously building relationships
making his concerts, stand up comedies,
and talk shows known by influencers like
Joey Tran. Joey is a true Fanatic he loves
being behind the scenes of concerts and
live events. He had been caught with
Jennifer Lopez, Taylor Swift, Toby Mac,
and many others.
As Dan continually grows in his career, he
is implementing a Hits Deep Tour
starring Christian artist Toby Mac. This
tour will have eighteen different shows
located in thirteen different cities. In fact,
one of these spectacular shows will take
place in Little Rock, Arkansas. Of course,
tickets are limited because the arena is
following COVID guidelines and staying
Recently, may favorite event was the Chris
Tomlin K-LOVE Christmas Live Concert
but with the twist of being virtually online.
The Word of the Year
A pivot is a central point or shaft on
which a mechanism turns or oscillates.
We depend on the pivot, which is a turn
in events. After all we have been through
this year, we need a change.
Interesting fact the word Pivot was made
famous in an American Sitcom called
Friends. Ross Geller made it into an
iconic phrase that is now said in humor.
What reativity to rethink events, in the midst of a
pandemic hosting drive-in theater tours. Hosting Toby
Mac, News Boys, Tim Hawkins, and maany more of
your personal favorites.
To reinvent himself Dan Fife took events
to a whole other level. Through the year of
2020 he felt inspired drive-in movie
theaters that were showing movies because
it was COVID friendly and people
wouldn’t have to leave the comfort of their
cars. Unless you must go number two,
anyways he stole idea and made it his own
building stages and having a huge parking
lot was your best friend. Imagine trying to carrying this couch up a stair well in a
New York City Apartment building. Just Remember to
Bruised, Battered, & Still Carrying the Torch
2021 AFEA Conference
When you are thinking of survivor your mind automatically goes
to the TV show “Survivor” which is a contest show where people
come to compete for prize money. They are stranded on a
deserted island and much try to survive. The contestants must
use their minds to strategize and what tools they would have to
First off draw a map, basically meaning do your homework.
Create a budget, research your follower engagement, what is
your content, does your mission align with what your audience
feels. Use your resources, get out and talk to others.
What is your course/trail, be smart with goal setting, be specific
and up front. Also always have a timeline, make it fits your
overall plan. Look for ways to build, find ways to work together,
engage with local partners, and this will set you up for the win.
Carrying the torch something that is monumental and
rememberable. This makes you stand out amongst your
competitors but unifies the island. Once one person rises
everyone rises. Just like the saying rising tides raise all the boats.
Not just one person for the win but everyone for the win.
Friday February 5, 2021 NEWS TODAY Issue #21
CityChicLiving – influenecer Alexandra Nicole
Make Your Festival or Event Insta-Famous
Social Media Platforms
Today we like to be in the know of any
kind information. Where is that
information accessed through perhaps
word of mouth, gossip, the internet, or
even social media. The information
people like to stay updated right now
seem to be politics, but the younger
generations thrive off what is new, hot,
When talking to Alexandra Nicole, she had some fantastic
insight on how to market. With her personal experience she
loves collaborating with locals, doing giveaways, branding,
blogging, and working a budget. In more detail Alexandra has
something a platform she has built for herself on Instagram and
a personal website. She is family friendly and that is a good angle
to work with. Being a young mom, she doesn’t have time for an
office job she typically works from the comfort of her own
Fads is another word for what trending is, right now Tik Tok
seems to be the hot new app for young people across the globe.
The app is enticing and consumes you into watching sixty second
videos for hours in a day. This app is all fun and games, but it’s
become more than just scrolling through a couple of photos and
looking at what your family and friends are up too. That is why I
try to stay away from Tik Tok because it has not only become an
addiction it is an obsession.
Although I am a little crazed over the app most people know
how to handle themselves, like I said most people. My favorite
social media platform happens to be Instagram. It’s a good
mixture between a lot of other media platforms but used by
people my own age no offense Facebook.
Instagram is a good way of promoting online shops and
boutiques and even events like festivals, conferences, or
weddings. Social media has a high targeted rate for reaching a
diverse people. The reason for that is because of influencers like
Alexandra Nicole. A genuine person with a familiar face, people
can look to a famous yet average person and see what her
thoughts and ideas are about a product or event.
Marketers are smart for doing collaborations with influencers to
get their message out.
“Know who your
demographic is and what
they are looking for”
– Alexandra Nicole
Insta – Fame
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